The word on design can be a great source of validation, and it can be the difference between an item that is worth $250 and an item you might get for free.
We asked jewelry designer and editor of Designing With The Designer to share some tips and advice on how to keep your words on design and a better jewelry design experience.1.
Keep your words simple and direct to the point.
The phrase “just the design” doesn’t mean anything unless it is being conveyed through a visual representation.
The more you make your words clear, the more they will stick with the recipient.2.
Avoid a lot of jargon.
A word like “proximity” can make the design appear more abstract than it actually is.
“Sustainability” and “wet and dry” can also be used to make a design seem more complicated and less practical.3.
Use keywords like “design,” “designer,” “artwork,” or “designing” to help you convey your ideas.
It is not necessary to use all of these words, but if you must use them, make sure they are used wisely.4.
Use words like “sustainable,” “eco-friendly,” and “eco friendly” to make your design feel more meaningful.
For example, “eco green” is a more neutral term than “eco eco,” and it does not imply a specific brand.5.
Avoid using too many words, or your words may get lost in the shuffle.
“Eco friendly” and other similar terms can be used more often in writing, and are easier to read.6.
Use a designer tag.
The designer tag is a great way to make it easier for the recipient to find what you are talking about.
It can help the recipient connect to you and can help you keep your word.7.
Avoid too many options.
There are a lot more options out there than what is displayed in the designer tag, so choose the right one.8.
Try a different designer tag when it comes to the price of your item.
It might be hard to find an item at a store that sells for less than $250.
If you need to look for the exact price, try using a different tag.9.
Be sure to give your recipient credit for the purchase.
If your designer tag says “design for $125,” for example, use that as your referral link.10.
When you are designing your jewelry, always think about what your customers are looking for and how they might be using the product.
It will make your work easier and more efficient.